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Monogram Canvas Sofia Coppola and Louis Vuittion SLIM MONOGRAM M Apple bringing

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Apple bringing mobile ad network to Europe

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Thu Nov 18, 2010 11:47am EST

* Launching in UK, France, Germany over next two months

* Early success in U.S.

* Apple shares up 2.7 percent

SAN FRANCISCO,Monogram Canvas CLUTCH MONOGRAM ETOILE M41436, Nov 18 - Apple Inc (AAPL.O) isbringing its mobile advertising network to European markets, onthe heels of its early success in the United States.

The company said on Thursday that it would launch the iAdnetwork in the United Kingdom and France in December, and inGermany in January.

Apple launched the network in the United States in July. Itcompetes with a host of rivals, including Google Inc (GOOG.O),in the small but fast-growing mobile advertising market.

Apple said iAd would launch in Europe with ads from L'Oreal(OREP.PA), Renault (RENA.PA), Louis Vuitton (LVMH.PA), LGDisplay (034220.KS), Anheuser-Busch InBev (ABI.BR) and others.The service places ads within apps on mobile device such as theiPhone.

Apple said it had signed up more than half of the top 25leading U.S. national advertisers.

Shares of Cupertino,Monogram Canvas Sofia Coppola and Louis Vuittion SLIM MONOGRAM M, California-based Apple rose 2.7percent to $308.62 in late morning Nasdaq trading.

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