Wang Zhen

yesterday (November 30), However, it is a new round of channel competition raging countryside.

United States (microblogging) and Suning are Only a policy withdrawal, how they continue to build interlocking fence, continue enjoying the local market?

After faltering. At present, it is only five to six stores in Nanchang, prefecture-level city with shops, the Jiangxi only about 10; Suning stores in Nanchang about 7 to 8, with store-level city, the province's only 30.

mode.

Tenda is the local channel snakes. This fortune in 1996, Xinyu City, Jiangxi Province, electrical distributors, chain expansion in 2008 embarked on the road, and then it is implementation of China's

He said the company's expanding line of Over the past three or four years runescape gold, Tenda to open dozens of stores each year the rate of expansion. In 2010, the scale has reached 80 to 90 stores in 2011, the number of stores expected to reach 128.

Jiangxi Province, 11 prefecture-level cities, 100 counties. Tenda's stores has covered all the prefecture-level city in Jiangxi wow gold, and most of the county. In addition, it's way through the wholesale chain, the network extended to the township.

Today, it has the largest number of stores in Jiangxi province, largest electrical retailer sales. Tenda's sales revenue in 2010 reached 1.5 billion to 16 billion in 2011, its sales revenue is expected to nearly $ 2 billion.

However, Suning, Gome down the penetration of the second half of this year, significantly speeding up. Gome's new development zone in Nanchang expanded stores; Suning August and September, in Pingxiang City, opened a 10,000 square-meter store.

Tenda giants in their own site can not be

day, Tenda busy road for the first time in Nanchang opened a 7,000 to 8,000 square meters of stores, though about two on each side Suning, Gome stores, but still a success. I do not know whether to be adjusted due to passive, Suning, Gome Nanchang CEOs last year, have changed people.

more standardized; and Tenda

Gome and Suning have built a platform for manufacturers to go, by slotting allowance income, sales rebate to get the returns. Manufacturers take into account the recovery of costs, prices generally contain related costs. Tenda is based on the funds directly from manufacturers, they sell.

Shu Yeung said, this way, the company's stock price will not be inferior to Suning, Gome.

this flexibility is also reflected in the rapid response and on familiarity with local customs.

last year, Tenda unassuming shop front not until September 16 only in the streets of Nanchang, the use of 1000 buses, 1000 and 1000 bikes to a hand drum

Shu Yeung said, Suning, Gome started from the layout of the secondary market, equal to the first pick, pick up more professional. Tenda 60% of the current focus on the county level market stores, each store about 1500 to 2000 square meters.

pressure on profits will be significantly different.

Previously, Sun Weimin, vice chairman of Suning (microblogging) had said in an interview, Suning run a profitable store of 10000 square meters, a 1,000 square meters of store operations to profitability more difficult .

but Suning, Gome will not give up. This is Suning stores in the next 10 years, part of 3500. United States around the office a few days ago specifically to relax - 2012, branches can Yongle, Dazhong off-site cross-shop the two brands.

Tenda probably will face even greater pressure. However, it is also preparing a new plan: on the one hand, in 2012, Nanchang number of stores will increase to 2; the other hand, out in 2012 in Jiangxi, the Zhejiang, Hubei, Anhui, staking their claims.

Shu sound sources, Jinhua, Zhejiang Tenda is under negotiation with more than 20 stores a appliance dealer.

rapid expansion of the hidden

Jinhua electrical distributors, other snakes from Jiangsu Jiangsu closer exchange of silver, why do not want to sell silver exchange it?

you know, Jiangsu Exchange Bank (01280.HK) is the first listed based on the rural market, the electrical chain, landed in Hong Kong in March 2010 motherboard, the annual sales income of about 50 billion yuan.

Suning Appliance (microblogging), said a local level, where the channel is difficult to adhere to long-term, once Suning, Gome in the local logistics to build good will soon beat them to the scale of the past few years , has been in the local channels are integrated, incorporated the process.

Shu voice response, said: >

appears that Tenda is ready to market. Shu sound frankly stated that the regional market chains if they do not, the future will be difficult and Suning, Gome to fight. Tenda shop is now at an unprecedented rate, it is to speed up large-scale speed.

but it seems to pass information on the crisis of survival greater than the chances of survival. In fact, there have been incorporated Tenda possible. In 2009, the Department of M & A thrown ball of silver had it, but was it rejected.

However, shop like crazy fight game, because the scale implies many risks. It is people can not help but think back to Paradise with Gome, Suning competition, it is hard to shop when, after a series of mergers and acquisitions, but it is being ushered in the collapse, ultimately acquired by the United States.

rapid expansion will inevitably bring worries. Tenda is currently in 34 markets, a secondary market performance of the old stores are growing, but some store sales

However, even if not on the city, regional chains can also join their manufacturers. An interesting phenomenon is that the regional chain stores and manufacturers competing relationship exists, in the towns on both sides of the coin market.

recent years, Midea, Gree, Haier store in Jiangxi Province has developed rapidly. Shu sound estimates, each brand's stores in the province of about 20. , a family of multiple color TV, air conditioning has become increasingly common. Therefore, the Tenda this year's The local opponents in Jiangxi Tenda

based on a common situation, the owner of Tenda Industry and Wuhan, Hunan and other regional chain through the process more than a walk between.

Suning who frankly stated above, in the regional market, which has taken place to chain channels, the competition really is a good bargaining chip.

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